Good communications and PR work is accomplished by senior people who genuinely love their craft. Meet the team.
Instigator-in-chief, gets the ideas flowing
“It starts with why a company needs PR. Eliminate FUD in the sales cycle? Attract partners? Support an exit strategy? Expand into a new market? We build a program with the audience, messages, and strategies geared towards the right outcome.”
Passionate about social, metrics, and digging into research
"Building up social engagement is about digital story-telling, building relationships, and shareability that go beyond a client's offering; this creates a circle of goodness: better content, quality followers, credibility."
Pushes executives out of the office, into the airwaves
"After 20 years in the business, I still get a natural high from creating an attention-grabbing pitch and generating coverage that counts. And there’s nothing so validating as when a reporter calls me for assistance!"
Knows her news and has never missed a deadline
"I’ve worked with a few agencies, but only at Kickstart has a client referred to the team as Samurai Warriors. I laughed at first, but the name fits: we are incredibly focused, strategic, and disciplined."
Can write about anything, anytime, for any audience
"Since launching my career in the 1980s, technology has surged, imploded, and risen again. Along the way, I’ve written thousands of stories about game-changing technologies, and even taught courses on how this should be done."
Excellent 360˚ view of traditional and new media
"I love helping companies figure out their story, even if it’s not exactly the story they were originally thinking should be told. It is very rewarding to find that spark!"
Expert at maximizing social media within a PR program
“My career has spanned everything from doing traditional press conferences for companies like SAP to hosting a party at the Playboy Mansion for consumer tech clients. This breadth brings enormous amounts of creativity to the table.”
Inexhaustible energy always gets her to the right reporter
"It’s a pleasure to use my full range of experience at both large companies such as Dell, Macromedia and Adobe, as well as agencies to help build up companies in today’s rapidly evolving marketplace."
Turns even the driest topics into something hip and readable
"I am passionate about both technology and growing the client’s business. And, because I think in dialogue, I know what my interviewee means to say. By pairing this with understanding that goes beyond one interview, I can craft messages that hit the right audience."
Tara Dugan Kusumoto
Shines when turning an ordinary conversation into a cool story
"Whether writing about technology, disabled sports or the hottest new books, I love the ‘Aha’ moment, when I arrive at the most creative, concise and compelling way to share a story."