The Right Approach at the Right Time
A media and analyst relations program coupled with smart and ‘real talk’ tweeting and blogging is one of the most cost-effective cornerstones of a company’s marketing efforts. Unlike advertising—which is heavily laden with corporate messages and therefore received with skepticism—PR and social media outlets enable companies to participate in meaningful public dialog. Research has demonstrated that marketing efforts focused on PR increase "share of discussion,” or unpaid media coverage.
Just how valuable is that? According to Surveillance Data Inc., "The quantity and quality of public discussion about a company compared to its competitors is directly related to business success."
Simply put, effective PR allows your company to both create and influence
industry-level discussion. It will help you penetrate key accounts more easily and close deals more rapidly. And—need we say more?—positively impact the bottom line.
Why Kickstart Consulting?
Through a staff of senior PR professionals, Kickstart has helped dozens of early-stage business technology companies increase their "share of discussion." Our center of gravity is around business solutions rather than “in the weeds” infrastructure plays. And we excel in getting the word out to vertical markets including advertising & marketing, biotech, banking & finance, healthcare, higher education, retail and corporate real estate, to name just a few.
Clients come to us from any number of stages. Many are previously unknown to the influencers and their target markets, while others are looking for a PR program that is driven by more creative content while also being cost effective. Some clients are social media savvy and we create touch-points between blog programs and PR, while for other clients, we launch a twitter program from the ground up. . Within a few months of the start of their Kickstart programs, these companies are no longer unknown.
Because Kickstart is a “boutique agency” we eschew cookie-cutter programs and instead blend just the right mix of thought leadership, out-bound PR, and social media to deliver an excellent value for every PR dollar.
Best of the Small
Kickstart works with a few companies at a time, ensuring that every client gets
high-level attention. Only senior people work our programs. No junior PR people are trying to learn the ropes at your expense. Each client is a “Big Fish” in the Kickstart pond.
Because we are small and nimble, we can expand or contract programs and budgets to suit a start-up’s shifting cash flow position. And, we don’t work on a retainer. Instead, Kickstart builds mutually agreed upon success metrics right into our contracts, so clients gets what they need, and we never (ever) charge for programs we don’t deliver.
Best of the Large
Kickstart delivers big agency economies of scale without the killer price tag. Because we partner with complementary providers, we have access to the high-end tools big agencies have. This means we can build media and blogger lists, locate coverage opportunities, and aggregate databases for awards, buyers' guides, and contributed articles quickly and efficiently. And by networking with other high-level communications experts, we can brainstorm big ideas and out-of-the-box thinking just as well as the “big agency” account teams. x