Why PR?
A media and analyst relations program is one of the most cost-effective cornerstones of a company’s marketing efforts. Unlike advertising—which is typically received with skepticism—public relations enables companies to participate in meaningful public dialog. Research has demonstrated that marketing efforts focused on PR increases "share of discussion,” or unpaid media coverage.
Just how valuable is that? According to Surveillance Data Inc., "The quantity and quality of public discussion about a company compared to its competitors is directly related to business success."
Simply put, effective PR allows your company to both create and influence
industry-level discussion. It will help you penetrate key accounts more
easily and close deals more rapidly. And—need we say more?—positively
impact the bottom line.
Why Kickstart Consulting?
Through a staff of senior PR professionals, Kickstart has helped dozens of early-stage business technology companies increase their "share of discussion." We focus our expertise on companies that complement the world of enterprise business applications.
When they begin to work with us, most clients are either unknown to the press and the public or in some type of flux. Most have early product in nascent market categories, just a few customers as press references, and very little news flow. Within a few months of the start of their PR programs, these companies are no longer unknown.
Kickstart blends the benefits of the “boutique agency” and “mid-sized agency” models
to give clients excellent value for their PR dollar.
Best of the Small
Kickstart works with a few companies at a time, ensuring that every
client gets
high-level attention. Only senior people work our programs.
No junior PR people are trying to learn the ropes at your expense.
Each client is a “Big Fish” in the Kickstart pond.
Because we are small and nimble, we can expand or contract programs and budgets to suit a start-up’s shifting cash flow position. Clients can choose either a retainer fee model or the more flexible time and materials model—which is useful when business strategies and budgets shift in mid-course.
Best of the Large
Kickstart delivers big agency economies of scale without the killer price tag. Because we partner with complementary PR providers, we can use the terrific but costly tools big agencies do. This means we can build media lists, locate coverage opportunities, and aggregate databases for awards, buyers' guides, and contributed article opportunities faster than a solo PR contractor. And by networking with other high-level PR professionals, we can brainstorm big ideas and out-of-the-box thinking just like big agency account teams.