From virtually no PR coverage, Kickstart catapulted Accelrys into a thought leadership position in the scientific enterprise R&D software market. In a period of twenty-two months Kickstart secured coverage in dozens of outlets and developed, placed and published 24 bylined articles in major publications such as American Laboratory, Industry Week, Bio IT World, Drug Discovery and Development, Scientific Computing World, Information Management and eWeek. The campaign helped position Accelrys for its July 1, 2010 merger with Symyx.
“Lean Innovation; Unlocking High-Value Data to Speed New Product Development,” Industry Week.
“For Scientific Enterprises, Smart Information Management Strikes a Balance Between Content and Context; How to bring the intelligence of the “lunch table” back to global R&,” Information Management.
“Integrating Informatics,” Drug Discovery and Development.
“Speed Time to Innovation," R&D Magazine, (This article was also featured in Frost & Sullivan's Quarterly Innovations in New Product Development eBulletin.)
“From HCS Image to Info,” Drug Discovery and Development.
